Sales & Marketing,marketing management,
Information and Communications,
Customer Service,
Environmental Cleaning,
Personal Services,
Building and Construction,
marketing management
Sponsorship is an increasingly popular and a common element in many marketing communication strategies. There are many types and variations of sponsorships and each of the sponsorships has to be carefully evaluated and chosen to achieve specific set of objectives.Sponsorship marketing is the financial or in-kind support of an activity, used to achieve specific business and/or marketing objectives ...
Provider: Management Development Institute of Singapore (MDIS)
While there is today much emphasis placed on digital platforms, the vast majority of sales communication is via print and paper formats. This runs across sales literature, packaging, brochures, and flyers, point of sale material, catalogues, press advertising and posters. Print remains the most trusted and persuasive of all platforms and media.ObjectivesUpon completion of this workshop, participan...
Advertising Sales & Marketing marketing management
Organisations are increasingly recognising the importance of marketing, its role in the overall success of the company and its contribution towards achieving sustainable growth and profitability. Marketing is critical in delivering the message to prospects on the perceived value of quality and differentiation of products and services from a given branding.This course is specifically tailored ...
Bradford ExcellenceFor 50 years Bradford University School of Management has enjoyed an excellent reputation for the quality of its teaching. The School is consistently ranked amongst the top global business schools.Triple Crowned University (AACSB, AMBA, EQUIS). Amongst the top 1% in the world.Bradford School of Management is ranked 13th in the UK (Financial Times 2013)BSc (Hons) in A...
Brand, despite being a common daily terminology used by consumers and marketers alike, is also one of the most misunderstood concepts. In this increasing competitive and connected marketing environment, brand plays an even more significant and important role to create an image to differentiate one’s product/service offerings.Brand image creates expectations for its stakeholders. It communicates ...
A clear brand positioning is often the result of a set of effective integrated marketing communications (IMC) strategies. Over the years, IMC has caught the attention of marketers with increasing number of adopters from both MNCs and SMEs alike.Integration has become an essential concept in marketing and communications especially with the rapid developments of new media and social media together w...
ObjectivesTo develop a fundamental and firm understanding of the principles and practices of marketing and communicationsSuitable for participants who wish to carve a career in the marketing or communications professionA foundation programme where participants can advance their career and academic pursuits in related fieldsFundamentals of MarketingTo enable participants to acquire sufficient knowl...
This course has been designed for students seeking careers in the marketing and business arena.To provide a framework for developing marketing as well as business skills and knowledge needed at all management workCourse CurriculumPrinciples of Business Management (II)This unit is to provide a concise coverage of current management concepts and processes and enable participants to apply effectively...
Marketing planning is one of the most important roles for all levels of marketing management. A company’s marketing plan if done effectively will spelt out who will do what, when, where and how, to achieve the end results of marketing objectives that align closely with the business direction. It helps the company to identify its source of competitive advantage and creating value for customers.Th...
At the core of every business is the need to obtain, grow and retain customers. The marketing function has always been concerned with understanding and delivering value to that effect. Marketers have to constantly reinvent themselves to keep up with new technologies and changing customers’ expectations in the face of increased global competition. The strategic marketing workshop ...